Hey there! Welcome to the final edition of Comms Rundown for 2024 — your trusted newsletter for all things PR and communications.

With the year wrapping up and calendars packed, we’ll keep it short! Let’s dive in. 🚀

Crash Course: Comms Tips in Under 5 Minutes 🚀

The year is almost over, and it’s high time to plan your 2025 events strategy! Whether you’re aiming to make a splash at major conferences or host your own side event, here’s how to start:

📍Define Your Goals: Decide what you want to achieve — sales, networking, or visibility. This will help you choose between a booth, a side event, or speaking opportunities.

📍Choose the Right Events: Identify key conferences and side events in your industry. Note deadlines for booth reservations, speaking proposals, and venue bookings.

📍Plan Your Approach: Apply for speaking slots to build credibility, focus on side events for targeted networking, or reserve a booth to showcase products or services.

📍Start Early: Begin planning at least three months before the event or six months in advance for larger conferences. Secure your spot, prepare materials, and kick off outreach efforts one month before the event to ensure maximum impact.

📍Measure and Improve: Set clear metrics (e.g., leads, partnerships, media coverage) and evaluate each event’s outcomes to refine your approach for future events.

Here are some helpful lists of events for 2025 to get you started: Crypto Events 2025 and Extensive List of Events for 2025

Planning ahead will help you stay ahead in 2025! 🚀

Revisiting Past Lessons⚡️

Another reminder that the media landscape is shifting: BlockWorks has shuttered its op-ed department to focus on expanding its newsletter division. This reflects a growing trend where opportunities for guest publications are shrinking.

As traditional opinion spaces close, thought leaders are turning to social media and newsletters to share their insights. Here’s how to adapt:
✅ Pitch newsletters in your industry to get your expertise in front of the right audience.
✅ Build your own blog or LinkedIn presence to take control of your narrative.

The game is changing — adapt now to stay ahead 🌟

Quick Wins: 1-Minute Media Opportunity 🎯

Fortune’s Crystal Ball is back! ✨ Allie Garfinkle is on the hunt for the wildest, weirdest, and most surprising predictions for 2025!

This is your chance to get featured in one of the most buzz-worthy roundups of the year. Got a bold idea about tech, business, culture, or the future of work? Now’s the time to share it.

Here’s how to make it happen:
📩 Email Allie directly at [email protected] with your prediction.

The bolder, the better. Don’t hold back. Fortune’s waiting!

Struggling with Your PR Strategy for 2025? Let’s Talk!

The clock is ticking, and we’ve got just 1 spot left for our free 30-minute PR strategy session before the year ends!

This is your chance to:
✅ Get tailored advice to refine your startup’s PR and communications strategy.
✅ Start 2025 with a clear plan to stand out and attract the right attention.

Don’t wait — this is your last opportunity to secure a session before the new year. Email [email protected] now to claim your spot 🚀

Thank You for Staying With Us ✨

A huge thank you for joining us for the fifteenth edition of our newsletter on communication and PR! Your support throughout the year means the world to us.

As we look ahead to 2025, we wish you a New Year filled with growth, success, and impactful storytelling. If you feel this newsletter isn’t relevant to you, you can always unsubscribe below — otherwise, we’ll see you next year! 🙌

Aleksandra from MA Family