Pitch Point: How to Get Picked Up by ChatGPT

Hey hey!

Welcome back to Pitch Point — your cheat code for PR that doesn’t suck. Every edition, we break down how smart comms + bold strategy = attention that actually sticks.

This time, we’re showing how our clients hit #1 in ChatGPT — and how you can too.

Instead of focusing on one company, we’re digging into a trend that’s changing how visibility works — fast.

Let’s talk AI search.

🎙️ On the go? We’ve got you. Hit play to listen to this case instead of reading it. Perfect for your walk, commute, or coffee break.  

The Shift: From Shareable to Searchable

Founders still want the same things:
🚀 Headlines
📣 Attention
🏆 Authority

But how people find companies is changing.

They’re not googling. They’re asking ChatGPT.

They’re not scrolling Twitter. They’re reading AI-generated recaps.

They’re not reading TechCrunch top to bottom. They’re asking “Which IDE is the best for Python?”

And if you’re not in the AI answers? You don’t exist.

Visibility Is Being Rewritten — Literally

Here’s what’s happening: LLMs are trained on public, well-structured, and trusted content. Not on your corporate blog or tweets.

Publications in the right outlets, with the right stories, matters more than ever. Unless your story ends up cited and explained somewhere that makes it into the model’s dataset — it’s invisible.

So the new visibility game isn’t about virality. It’s about indexability.

Let’s make that real.

How We Helped These Brands Rank #1 in ChatGPT — and Grow Fast

Flipper Zero: From Hacker Tool to #1 ChatGPT Search Winner 

We led communications for Flipper Zero, the geek-loved portable multi-tool, to reshape its public image and fuel demand beyond its core audience.

Instead of chasing hype, we focused on what matters for LLMs:

• Carefully crafted product announcements in relevant media

• Reviews on trusted tech sites that LLMs index

• Tight narrative control and messaging guidance to fit AI search preferences

The result? Flipper Zero now ranks #1 in relevant ChatGPT search categories, driving a major spike in sales and dramatically broadening its audience — especially among people who discovered it through LLMs.

JetBrains: Entering the AI IDE Race 

JetBrains was already loved by devs. But our job was to make sure the business world and AI-curious users saw them the same way.

Here’s what we did:

• Developed research reports that earned media coverage and AI indexation

• Secured opinion pieces from executives in respected business and tech media
  Launched AI Assistant and Junie, JetBrains' agentic AI tool, with structured, findable, and LLM-friendly content

The result? JetBrains now holds top spots in ChatGPT searches for IDEs, coding assistants, and agentic AI tools — and stands out in a hyper-competitive, AI-first category.

So What Does This Actually Mean for You?

Don’t just chase short-term press cycles. Think about what trains the models and sticks around.

Ask yourself:

• Are we saying something useful?

• Are we helping explain or clarify a topic?

• Are we targeting the right outlets?

• Would an LLM pick this up and keep it?

A press hit is a quick win. But content that ranks in AI search keeps working for you — long after launch.

You don’t need to go viral. You need to show up in the answer.

Want to Get Indexed — Not Ignored?

This month, we’re offering just 2 free 20-minute sessions for founders who want to:

✅ Audit your visibility in LLMs (are you showing up?)
✅ Build a comms strategy that feeds search, not just social
✅ Turn product knowledge into indexable content

Drop us a line:
📩 [email protected] or [email protected] to grab a spot.

See you in the results.

Thanks for Reading!

That’s it for this edition of Pitch Point. If you’re thinking about how to future-proof your visibility — hope this gave you some ideas.

Got a topic you want us to dig into? Hit reply or email [email protected]. We’re always game to explore.

Not into it anymore? No stress — you can unsubscribe below.

Otherwise: catch you next time, same place, new playbook.