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Comms Rundown: Presenting The PR Flywheel

Comms Rundown: Presenting The PR Flywheel

And Explaining How Comms Support Your Business!

MA Family
July 17, 2023

Issue #3, July 2023

Hey-hey! This is MA Family and welcome to the third edition of Comms Rundown, our newsletter on PR and communications.

Summer (end of July and August especially) is a notoriously slow time for the majority of industries. PR is not an exception.

As we’re approaching this time, there is less and less news, so let's make this quick and enjoy the summer!

In today’s rundown:

❌ As usual: ads, self-promotion, paid posts, and generic tips

✅ Industry news and reporters’ moves

📢 The PR Flywheel and comms tips

🫂 Junior PR Manager position

Blitz 🎯

Cision’s State of the Media Report surveyed 3,000+ journalists worldwide to understand their relationships with PR and communications professionals. 27% the journalists say maintaining credibility was the biggest challenge for journalism in the last year. Check out their other findings.
Researchers found that using generative AI chatbots improves both the speed and quality of simple writing tasks, but didn’t take fact-checking into account.
Twitter competitor Spill launched in beta on iOS and trended after Elon Musk added tweet limits.
Another Twitter alternative — Meta’s Threads — is also on the rise. It explodes to 70 million signups one day after launch. However, Threads has already seen drops in daily active users and time spent on the app since its debut. Read more about it here.

me downloading yet another social media app
— Jacquelyn Melinek (@jacqmelinek)
4:46 PM • Jul 6, 2023

The PR Flywheel

PR and communications alone can not help companies achieve their goals, as some people think. In fact, PR is only a part of the virtuous circle that includes media publications, a rise in awareness, and business growth.

Read more about the flywheel of communications in our new article 🔽

The PR Flywheel: What It Can And Can’t Do For Your Business

People often think that PR and communications alone can help them achieve their goals and end up surprised when it doesn’t move the needle as much as they wanted. In fact, it’s a bit more complicated. PR is only a part of the virtuous circle.

www.ma.family/blog/the-pr-flywheel

Who's where? 👀

Stephanie Palazzolo lefts The Insider and joins The Information to cover developments in artificial intelligence and lead their new newsletter on the space.
Hamza Shaban lefts the Washington Post and will join Yahoo Finance as a reporter.
Daphné Leprince-Ringuet will report for Sifted from Paris. She’s excited to join a fantastic team of journalists covering startup news across Europe and will focus on French tech.
Mohar Chatterjee joined Politico as its newest technology reporter. She’ll be covering AI and special projects. Expect stories in print, audio, and data!
Victoria Song became a senior reviewer at The Verge.
Tyler Pathe started a new position as a Reporter at FinTech Futures.
Jo Ling Kent joined CBS News as a senior business and technology correspondent. She’ll report for all CBS News programs and platforms starting later this summer.
Lauren Shirreff started placement on the Telegraph’s money desk.
Blockworks continues to build — the media outlet welcomes two exceptionally talented and consequential journalists. Mike McSweeney joins it as Managing Editor, while Andrew Thurman will head up the growing Data Stories section.
After 6+ years at Gizmodo, Jody Serrano is now a reporter at The Messenger.
Francisco Velasquez joined The Messenger as a breaking news reporter for the business section. Send him the tips, scoops, and hot gossip!
Emilia David joined The Verge and will be reporting on all things AI for the next few months. Hit her up with tips!

Outreach starting vs. outreach ending
— Steph (@Pigbythesea)
11:04 AM • Jul 11, 2023

Mood of the month 🧐

Same, but for PR people.

This is one of those weeks where it's impossible for a reporter to know if someone is ignoring you or is legitimately at the beach.
— Dan Primack (@danprimack)
4:02 PM • Jul 5, 2023

Tips and insights 📚

In PR, silence isn't always golden, in fact it *can be* suspicious.
Even in a crisis, transparency with stakeholders is key. Honesty builds trust.
— Carly Martinetti (@PRcarly)
4:06 PM • Jul 4, 2023

misspelling my name in an email results in an automatic ignore
sorry not sorry
those are the rules
— Jacquelyn Melinek (@jacqmelinek)
3:09 PM • Jul 5, 2023

AI for pitch writing is disastrous to media and your brand. I do not recommend.
— Kathy Osborne 🐫 (@kathy_m_osborne)
3:30 PM • Jul 6, 2023

Once again, PR is NOT about who you know.
Just because you may have a relationship with a journalist, that does NOT mean they will automatically run your clients' news & stories.
The bottom line? It needs to be a compelling, timely story-that's a fit for their audience.
#PRT#PRTips
— Michelle Garrett (she/her) (@PRisUs)
5:10 PM • Jul 5, 2023

PR is hard.
PR pros should only handle a handful of clients at a time.
The time your PR professional has to focus on your pitch (and your pitch only) and the number of placements they land have a direct correlation.
— Carly Martinetti (@PRcarly)
5:32 PM • Jul 12, 2023

If you're talking with PR consultants or agencies, be sure to ask them if they focus on proactive PR.
Why? Because relying on HARO (Help a Reporter) is NOT a proactive PR strategy.
Proactive PR Versus Reactive PR: Which Should You Focus On?
bit.ly/3XLxmVW#PRTips
— Michelle Garrett (she/her) (@PRisUs)
3:50 PM • Jul 12, 2023

dear PR reps, can you please check what journos cover before you send a meeting request or pitch?
— Eliza Gkritsi (@egreechee)
12:35 PM • Jul 12, 2023

Workbook 📝

What gets to the front page of Hacker News?

The analysis of the top posts and the highlights

randomshit.dev/posts/what-gets-to-the-front-page-of-hacker-news

50 or so PR accounts to follow to get you started on Threads | Creative communications agency for UK, US, and global brands

UPDATE: yeah, this might be a list of 100 or so, instead. Today's the day - after a relatively short period of anticipation, and set against the backdr ...

www.weareradioactive.com/blog/pr-insights/50-or-so-pr-accounts-to-follow-to-get-you-started-on-threads

10+ AI Tools for Public Relations (PR) 2023

ChatGPT To put it simply, ChatGPT is an AI-driven conversational user interface. It accepts input from the user, analyzes it, and generates an answer. The OpenAI technology allows the machine to understand both written and verbal language. It can give predetermined answers or ask the user to fill in the blanks. Because it employs machine learning and natural language processing, the technology can potentially have meaningful interactions with consumers. The system's flexibility means it can be applied in various settings, including customer service, virtual agents, and chatbots. ChatGPT leverages OpenAI technology to provide users with a conversational A.I. system to

www.marktechpost.com/2023/06/25/10-ai-tools-for-public-relations-pr-2023

We’re Hiring 🔎

Are you ready to take your PR career to the next level? We’re seeking a talented Junior PR Manager to join our team.

As a Junior PR Manager, you will work closely with our experienced team to execute PR strategies, build media relationships, and generate impactful coverage for our clients. You'll contribute to developing engaging narratives, identifying media opportunities, and helping shape the brand presence of our clients.

If you're passionate about the intersection of communications and technology, this could be the perfect opportunity for you. Apply today and join us on our exciting journey!

Junior PR Manager at MA Family

Apply and join our team!

www.notion.so/ma-family/Junior-PR-Manager-MA-Family-639c0391a70c4aaaa74f454e7826a58d?pvs=4

We're giving away $1000 for successful recommendations! And by "successful," we mean candidates who stick around after a three-month trial period. So, if you know someone awesome, send them our way and grab that reward!

Thank you for joining us for the third edition of our newsletter on communication and PR!

If you don't feel like this is something relevant for you, you can always unsubscribe below — otherwise, see you in August 🙌

Aleksandra from MA Family